Tim Ash, author of Landing Page Optimization (Sybex/Wiley, 2008), explains how to determine what to test to improve a landing page conversion rate. Ideas can come from eye-tracking studies, usability reviews, site search keywords, customer service representatives, and various types of web analytics.

Duration : 0:5:28


Technorati Tags: , , , , , , , , , , , , , , , ,